If you’re thinking about your brand or design for 2013, here’s what we predict will be popular in the coming year.
Much like last year, vintage styling is here to stay. Be it through gentle colours, illustration or lavish and hand-rendered typography, the old styles are still proving popular. In photography, the Instagram revolution has made antique and aged imagery trendy and this will continue to creep into design throughout the year.
With the screen-based world becoming ever more widespread, print is finding ways of becoming more of an experience and as a result a range of luxury finishes are growing in popularity. Expect to see heavier and more unusual paper, the use of foil blocking, die cutting and embossing as well as interesting styles of folding.
On the opposite end of the spectrum to vintage revival, stripped-back minimal design is also seeing a comeback this year. Consider clean typography, minimal colour palettes and simplistic layouts with lots of free space.
A big feature of this year is tipped to be stripes. Think outside the box, using uneven stripes and chevrons, but remember that contrast is key.
Whereas last years colour palette was all about brights and neons (possibly influenced by the vivid colours of the Olympics), this years palette is set to be decidedly more subdued favouring rich, mellow tones. Tangerine reds are also being tipped by Pantone as this year’s top colour.