When it comes to print that impresses, bigger is definitely better. Large format prints are designed to be visible at a distance, and in turn this means that a range of viewing distances must be taken into account throughout the design process.
A pressing issue in the large format world. Problems with text size become multiplied by variances in viewing distance so it is important to understand where your print will be situated before the design stage.
To ensure your banners are always readable, use our simplified legibility chart to work out your requirements:
Print quality for standard sized prints is 300dpi (dots per inch). This differs from the lower requirements of screen resolution at 72dpi. Be aware when using images in your banners, that most photos downloaded from cameras, mobiles and the Internet are at this lower resolution and need to be converted for printing. Increasing the resolution will also decrease the printed size of the image.
A common misconception with banners is that they do not require the high 300dpi resolution, as they will be viewed from a distance so a resolution of around 100dpi is more appropriate. However, if your banner will be viewed from multiple distances then 300dpi is your best option to preserve optimum viewing quality.
It is often hard to find photographs that will comfortably fit large-scale prints, so a great alternative is to use vector-based images. These can be scaled to whatever size required and can be purchased from all good stock image libraries.
Contrast is key when it comes to banner design. To make your text stands out, use dark text on a light background or visa-versa to ensure your text is readable.
Here at Printworks, we offer a range of banners and displays. Contact us to discuss your large format needs.
The growing popularity of social media in recent years has completely changed the marketing scene. Many could argue that printed marketing is dying, but read on to find out how a selection of both can be great for your business.
So let’s look at the pros and cons of social media vs print.
• Social networks can enable you to create online communities where you can share with your customers and they in turn can share your ideas and marketing to others.
• Social networks also have the advantage of multimedia, allowing you to utilise video and interactive content.
• Social media can also be tracked, analysed and precisely targeted at your preferred audience.
• Older generations in particular who do not regularly use devices such as smart phones or computers won’t be able to access the social media experience.
• Printed media has tactile appeal. You can create a unique experience for the customer through the product, be it through luxury thick paper stocks, glossy finishes or speciality touches like foil or spot varnishing.
• Print is also far more diverse than it used to be. Alongside the multitude of specialist finishes, print is also getting larger and more weather proof.
• You don’t have to be technologically savvy to encounter print media.
• Printed media can also be used to promote its social counterparts through web addresses or QR codes.
• Very effective for localised advertising, allowing you to target a specific area through methods such as leaflet dropping, posters and eye-catching banners.
• Some printed media can be seen as junk mail as it cannot always be as precisely targeted as social media marketing.
Its important to keep a happy balance of printed to social media marketing. Use the social side to create communities of customers, share ideas and gain feedback. Then reaffirm this with your printed marketing. Use leafleting to promote yourself and your social connections, and use posters and banners for localised impact.
Welcome to the Printworks Online Blog, the online printing services blog, where we will highlight our latest print and design work, along with discussing new printing techniques and graphic design inspirations. Our aim is to give you, our valued customer, access to our extensive knowledge of full colour printing and design. We have built up a wealth of experience, since our formation in 1996. We will be updating our blog on a regular basis with the latest business card, leaflet and flyer printing offers, information about our machinery and how we can transform pulp into profit for your business.
Printworks Online has been designed to make the process of ordering your printing online as simple and user friendly as possible. Our range of litho and wide format products are available to you 24/7 for the very first time, these include flyer printing, letterhead printing and leaflet print services. We can include a range of techniques on all printed products, meaning if you order online business cards from Printworks Online we can help you stand out from the crowd.
We pride ourselves on superior quality, we may not be the cheapest online printers, but we are still competitive and our unrivalled attention to detail ensures that our customers keep coming back for more.
If you have any questions about our printing services, need help setting your artwork or placing your order, we are here to provide you with the assistance and answers you need.