There has been a lot of talk in recent times about how the printed world as we know it is going to become extinct. Printed pages are being replaced by websites and mobile devices. The lure is clear: interactive content. Sound, motion and networking can draw people away from printed formats, but there is life in paper yet.
Not all Printed Formats are Doomed
It is true that previously established print media such as newspapers and magazines are in decline, but the purpose of those formats is that they are the most concise and attainable way of accessing news and current affairs. As technology makes news and information more accessible via the Internet, it is only natural for the world to move in that direction.
Media attention has largely focused on magazines, newspapers and books when it comes to the decline of print, and although these formats are fading in popularity, it is important not to forget the versatility of the print world. Areas such as business stationery, packaging and advertising materials are still popular and you cannot underestimate the brand presence of physical printed material.
Appealing to Your Senses
It is clear that sound and motion are a big attraction of digital formats, but the fact still remains that print can offer you a diverse sensory experience. It is more visually diverse than screen, offering not only flat colours but special finishes such as fluorescents, luminescent, metallic, holographic foils as well as the simple contrast between matt and gloss.
This luxury business card appears like a simple de-bossing in the light, but glows when viewed in the dark.
The iridescent holographic foil gives this business card a sense of motion.
Simple effects like a foil finish can give a luxury look and feel, and metallic cannot be replicated on screen.
The physical nature of print also gives it texture, weight, scent and heat, all of which cannot be created on screen. There is an endless selection of textures in print, from smooth gloss to woven papers all the way to special finishes such as velvet-textured laminates. There is a certain amount of pleasure taken in being able to hold a 3D object that cannot be replicated in the virtual world. Scent in print is usually subtle, such as scented paper but can be used to great effect. Scent is something taken for granted but it is highly associated with atmosphere and emotional reactions and yet again cannot be produced on-screen. Print also has a certain weight, and even heat can be taken into account when you think of special effects such as heat reactive finishes.
This ingenious stationery uses a black thermo-sensitive ink that loses its colour when exposed to heat such as human body heat.
Die cut pages add some interest to a brochure.
Gold or coloured edging, again adds luxury.
Die cutting can let you experiment away from the rectangular.
In short, we will always need print. As we will always need tactile, physical objects for advertising, stationery and packaging amongst other uses. In the end you cannot live solely in a virtual world, and with the vast array of things you can do with print why would you want to?
Whether it’s on your website, on a flyer or even on your business card, your logo is your customers’ first point of contact with your brand. Therefore it’s important to consider the design of your logo and what it says about you. There are four main types of logo style to choose from:
A wordmark logo is simply a word only logo, making use of font and colour to create interest and memorability, sometimes with a graphic flourish to the text. Wordmark logos are great for new businesses in particular as they spell out the business, yet do it in a way that is visually memorable.
Similar to word mark letter mark logos again make exclusive use of text but this time using initial or individual letters to represent the business.
Brandmarks take a different approach to the first two styles by relying on an image as the entire logo. This works well for iconic brands and builds a stronger recognisability than just text. The drawback of this style is that it does not promote the business name, important for new or small businesses.
Iconic logos are the best of both worlds, combining text with image. They therefore allow for a strong visual identity through imagery whilst still displaying the name of the business.
In some instances a variety of similar logos, or a logo family is used to allow the logo to be manipulated for different scenarios. A great example of this would be the City of Melbourne Logo designed by agency Landor:
The boundaries of these different types of logo are often blurred and it can be difficult to tell sometimes which category a logo falls into. What is most important is how your logo represents your business.
Printworks Online Design Service
No Artwork? No Problem! Printworks Online have a team of graphic designers with the design skills to translate your ideas into stunning visually effective pieces of print. We are focussed on presenting your brand to your audience in the most effective possible way. Drawing attention to your key messages and ensuring you get the return on investment on your print you require. If you would like to speak to someone about your artwork needs or for a design quotation please drop us an email: firstname.lastname@example.org or phone: 01937 585575
Welcome to the Printworks Online Blog, the online printing services blog, where we will highlight our latest print and design work, along with discussing new printing techniques and graphic design inspirations. Our aim is to give you, our valued customer, access to our extensive knowledge of full colour printing and design. We have built up a wealth of experience, since our formation in 1996. We will be updating our blog on a regular basis with the latest business card, leaflet and flyer printing offers, information about our machinery and how we can transform pulp into profit for your business.
Printworks Online has been designed to make the process of ordering your printing online as simple and user friendly as possible. Our range of litho and wide format products are available to you 24/7 for the very first time, these include flyer printing, letterhead printing and leaflet print services. We can include a range of techniques on all printed products, meaning if you order online business cards from Printworks Online we can help you stand out from the crowd.
We pride ourselves on superior quality, we may not be the cheapest online printers, but we are still competitive and our unrivalled attention to detail ensures that our customers keep coming back for more.
If you have any questions about our printing services, need help setting your artwork or placing your order, we are here to provide you with the assistance and answers you need.