Mon 22nd April

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QR Codes in Print

http://jess3.com/qr-code-art/ 

 

Definition of QR Code

QR codes (Or Quick Response codes) are in essence a form of barcode. Although they’ve been around for years, the rise of smartphones has given them a new lease of life, allowing you to use your phone to access a wealth of information by scanning a QR code.

QR codes are great for printed material such as business cards as they act like a link would on a website, making print interactive.

QR codes can link to a variety of file types:

  • HTML Code
  • PNG File
  • Tiff File
  • SVG
  • EPS

How to Create a QR Code

QR codes can be created simply online. There are many free QR code generators available, allowing you to upload or link your content to create you code. Sites I would recommend include:

To create simpler codes less information is a must, so consider using a URL shortener for web addresses (included on qrstuff.com).

Make sure when adding QR codes to your printed work, not to distort the code in terms of pixelation or ratio. You can also add colour to your QR code, just make sure that the contrast is still high and the colour is solid. You can also add a small amount of embellishment to your code, up to 30% of a code can be obscured and it will still scan.

The most important thing to remember is to test your codes on a quality proof before they go to print. Online printers such as us will provide you with a proof (usually on screen) at your request.

Don’t be afraid to use your QR creatively and if you’re stuck for ideas here are some great examples of creative QR codes:

 

A clever use of the code, hailed by Guinness as the first “product activated” QR code.

http://i-cdn.apartmenttherapy.com/uimages/at/FinalFrameguinness-qr-code-full.jpg

 

A garden at the Chelsea Flower Show, the QR code garden merged horticulture with the digital age.

http://www.qrcodegarden.co.uk

 

A more playful approach to constructing the code can be to make it out of existing materials.

http://jess3.com/qr-code-art/

 

Business cards, with their limited space, are perfect for QR codes to boost the amount of information they can carry.

http://www.flickr.com/photos/caseytempleton/5686761701/

 

http://www.708media.com/qrcode/21-great-examples-of-qr-code-business-cards/

 

http://j32design.com/portfolios/elegant-corporate-qr-code-business-cards/